Brand

Foundation

We are Flex IT

Mission

Since the outset, Flex IT has been on a singular mission to promote and accelerate the transition to a Circular Economy. But that’s not all the company is about.

Flex IT’s mission is to extend the life cycle of IT hardware products by answering the IT Hardware challenges for the channel partners and end users with Circular IT hardware solutions.

Ultimately, Flex IT is one of the most forward- thinking and innovative companies in the industry. By re-imaging what the IT hardware’s purpose will be for the end user, Flex IT has found a solution that positively impacts all internal and external stakeholders, ensuring the company is the very definition of innovation.

Bringing everyone into the fold of circular IT infrastructures is a method of business that should concern us all; a necessity in a world where technology is being developed and delivered faster than ever before and where the capabilities of new IT hardware often overshoots the actual need of the user. This is not just an ideal for Flex IT, it’s the bread and butter of the company, and as such it perfectly describes its business model.

Flex IT was built on the core principles of entrepreneurship, flexibility, realism, and a strong belief in optimizing the circular model within the IT hardware domain – where pragmatism and idealism go hand in hand.


Goals

Flex IT employees work together towards the same goals and in turn, these goals influence our daily actions and routines. We believe that whatever one of our team mates is doing, they are always able to match their activities and actions to (at least) one of these goals:

  1. Grow Flex IT’s position as European Circular IT Hardware leader for the reseller channel.
  2. Constantly improve service levels to ensure Flex IT stays a scalable, agile, customer focused and output driven organization.
  3. Implement sustainability initiatives that support (every process within) the Flex IT organization.

Proposition

What makes Flex IT stand out from its competitors? Firstly, we provide clients with large-scale circular IT solutions. We are able to offer the widest and more comprehensive range of circular IT-products of any vendor in the market, and with services ranging from Sales, Rent, Lease, ITAD and Loans/ Demo we are uniquely positioned to service our partners, end users and vendors.

Flex IT also fully controls its own operations process via its two production sites (based in the Netherlands and Poland) and is constantly monitoring the market for obsolete stock that can be purchased and repurposed. This approach allows companies to maintain their standardized IT infrastructure when required, as we can continue to offer their preferred hardware.

We are committed to seeking the right solution for our partners and customers and we stay on top of this process to ensure we always meet their requirements.

Success

Our clients are looking for IT solutions that will do more for their organization, in order to achieve their business and sustainability goals.

The circular DNA of Flex IT contributes to a sustainable business environment.

We are their proactive IT hardware partner that always anticipates the demands of the global market and sets the circular trends.


Values

Circularity

Flex IT believdes that there is a Circular answer to all of the client’s IT challenges. Circularity is not only determined by how many users a product has had, it is also determined by how many users it will have in its life cycle. That is why a new product can also be the start of a Circular journey, as Flex IT will have originally delivered it with a buy back guarantee.

Entrepreneurship

Flex IT is chaser of opportunities, driven by a desire to effect change fueled by realism. Flex IT consistently puts circular products at the forefront of its recommendations when it comes to solving a client’s challenges or problems.

Realism

For nearly 30 years Flex IT has shown that a profitable business model and positive impact can go hand in hand. Flex IT believes that smarter use of technology is the answer to many of our times social and environmental challenges.

Flexibility

Flex IT offers circular or new products (Sell, Rent and Lease) as well as Demo/Loan options and ITAD solutions. Our business model incorporates every element in the circular journey and these different product offerings make us flexible in meeting our clients’ needs and are reflected in our service model.


Unique Selling Point

We are the only circular supplier that can advise and deliver a suitable solution to our partners and our customers, albeit circular, new, rent, ITAD or a combination of all these.

In addition, we offer the the most comprehensive range of circular products and a commitment to keep searching for that perfect solution.

We are unique.


Approved Selection

Flex IT is much more than a distributor, we are also a producer of high-quality Circular IT. The pinnacle of our Circular portfolio is distributed through our Approved Selection product line. Approved Selection is one of the few tangible Flex IT product and brand that end-users interact with. Customers must know that it’s associated with Flex IT. Achieving this means that every positive experience associated with Approved Selection is reflected in the Flex IT brand - explaining the end-user market where Flex IT, Circular IT and Approved Selection are standing for.

The vision behind Approved Selection is to develop a brand of circular IT that warrants a quality that challenges new, both functionally and cosmetically. With impactful cost-savings and environmental benefits, circular IT is a great choice. But not all circular products are of equal quality. This is where Approved Selection comes in place to help clients make a sensible choice that ensures the product exceeds expectations.

The Approved Selection line is sold through our extensive reseller network. Participants of the Flex IT Circular Partner Program will have priority for purchasing Approved Selection over non-partners. It is within the channels of these Flex IT partners where we must inform and convince end-users that Approved Selection is the best purchase for them.

With brands like Approved Selection by Flex IT, we enter a new chapter and take the first steps to communicate directly to the end-user. As a distributor and producer of high-quality circular IT, and self-proclaimed leader in circular IT, we must become a household name in the end-user market. We have all the tools at our disposal to achieve this task; by claiming the circular IT domain and building the Flex IT brand to be synonymous with Circularity. Together with our partners and resellers, we can drive the world into the inevitable circular change - leading by example and showing our circular story and the solutions we can deliver.